When using Urchin, you'll want to make sure that you have a comprehensive strategy for tagging your online ads. This will allow Urchin to show you which marketing activities are paying off. Using the AdWords Tag Manager, you can tag your paid keyword links with just one click. Follow these simple steps:

Tagging target:

• Select the Ad Group that contains the keywords/ads you want to tag.
• Choose to tag either keywords, ads, or both.

Tagging URL:
By specifying Tagging URL you have two options:

• Tag existing URLs (with option to Skip already tagged URLs).
• Apply new URL to all tagged objects within the AdGroup. This will modify the destination URL for your keywords/ads.

UTM Tags:
Use only the campaign variables you need.
Urchin's link tagging capabilities allow you to uniquely identify virtually any campaign you can think of. Urchin tracks online campaigns using a combination of the following five marketing dimensions:

• Source
• Medium
• Term
• Content
• Campaign

The Keyword Tool is a great way to find new keywords for your ad campaigns. For example, if you run a budget hotel, the Keyword Tool can suggest related keywords like "hotel discounts" or "motels." Adding these alternate terms to your ad group keyword lists can help you find new customers that you might otherwise have missed.

The Keyword Tool is especially helpful in three situations:

• When you first create a new ad group
• When your current keywords are performing poorly and you need to find better options
• When you have one keyword that really works well and want to find more like it

Want more keyword ideas? Try the Search-based Keyword Tool, a new tool that will generate ideas matched to your website.